CBS X KYC Hockey - Exclusive UK Dealer!
Cold Blooded Sports is now the EXCLUSIVE UK Dealer for Canada’s KYC Hockey!
Big news for the UK hockey scene — Cold Blooded Sports is now the official and exclusive UK dealer for KYC Hockey, one of Canada’s fastest-rising names in the game.
KYC Sports, founded by New Brunswick’s own James Mailman, has made a name for itself in North America by doing something that’s becoming rare in the hockey world — producing elite-quality gear at prices real players can actually afford. That’s exactly why this partnership feels like such a perfect fit for us.
“This isn’t just about selling sticks,” says Steven Gardner, co-founder of Cold Blooded Sports. “It’s about bringing something fresh to the UK. Hockey is growing here, but gear prices keep climbing. We’ve always stood for making the game more accessible and affordable. When we saw what KYC was doing in North America, it was a no-brainer — we had to bring it here.”
Cold Blooded Sports proudly run by Steven and his wife, Pamela, has built a strong reputation over the years for being more than just a shop — it’s a hub for players of all levels. From grassroots to elite, juniors to veterans, they’ve been supplying and supporting the UK hockey community with genuine passion and hands-on knowledge for 15 years
“We’ll be offering the full range of KYC sticks — retail and custom” Steven explains. “That means if a player wants a custom curve, flex, blade finish, grip style — they can get it, built exactly how they want it. No compromises. And we’re not stopping there. We’re working on team deals too — not just on sticks, but on the full future KYC lineup”
It’s a partnership built on shared values: putting players first, keeping the sport affordable, and staying deeply connected to the hockey community.
James Mailman, founder of KYC, couldn’t agree more:
"Steven and Pamela have built something really special at Cold Blooded Sports. They’re trusted, they’re experienced, and most importantly, they care. That’s the kind of partner we want on our side. We’re thrilled to be working with them to exclusively introduce KYC to the UK”
Whether you’re looking to upgrade your setup, kit out your team, or just want something that performs like the big brands without the big price, KYC through Cold Blooded Sports is the answer.
This partnership is about more than product, it’s about building something lasting for the UK hockey community.